Amy borkowsky biography
Super Manipulation: Single Girl Seduces the Media
by Freddy Tran Nager + Guy Who Watches The Super Bowl For Both The Footbal AND The Ads…
How can you exploit the Super Bowl without spending millions for a 30-second commercial?
1. Be an attractive woman
2. Talk about doing something crazy
3. Build a website
Voila! You score national media coverage.
That’s what comedian Amy Borkowsky achieved with her highly publicized quest to find a husband. The never-married 40-something is trying to raise $3,000,000 to run a personal ad during the Super Bowl, and has put up a site, “Super Bowl Single Girl,” to help raise funds for the… um, worthy cause. So far, with just over 3 months till the Super Bowl, she’s raised about $2,000.
But in terms of massive publicity, she’s already earned millions of dollars in free hype. Score after the first week: Amy Borkowsky 1, Media Suckers (including me) 0.
Update 1/29/9: While Borkowsky didn’t even come close to raising the money needed for a Super Bowl ad, she scored something even better. No, not a husband. According to today’s L.A. Times, she’s getting her own reality show, “Amy Borkowsky Will Do Anything to Get a Husband.” And starring in your own reality show is the new American dream, right?
Tags : Amy Borkowsky, buzz marketing, case study, marketing, media, press, publicity stunt, Super Bowl, Super Bowl Single Girl, viral marketing
Amy's wild ride from life as a typical single woman in New York City to becoming dubbed, "the comedian who's making a career out of listening to her mother" began when she started saving the tapes from her old dual-microcassette answering machine. As each tape filled up, she would toss it in a drawer, never imagining that someday the messages from her overprotective mom would lead to a series of “Amy’s Answering Machine” comedy CDs (and iTunes downloads) as well as the “AmysMom” iPhone app.
Amy got her first clue that the messages which drove her crazy could be entertaining to others in her early days on New York's stand-up comedy circuit. After gathering some of her mother's most extreme messages, she played them on stage at Manhattan's top comedy clubs, and audiences consistently howled.
The daughter who Mom nicknamed “Amila” (AY-muh-luh) stepped into the national spotlight when she appeared on the “Today” show with Matt Lauer and on National Public Radio's “Morning Edition” to introduce the first volume of her “Amy's Answering Machine: Messages from Mom” comedy CDs. She earned press coverage from Life magazine to a full-page profile in People, and the following year embarked on a 12-city tour for the Amy’s Answering Machine book. Amy has performed at the prestigious “Just for Laughs” Montreal Comedy Festival, and she entertains audiences at events and fundraisers across the country with her mom-based comedy act.
Amy also made headlines around the world as the single woman who tried to raise
$3 million to buy her own Super Bowl commercial to advertise for a husband -- a quest that would have thrilled Mom, who desperately wanted to see Amila married. Amy again appeared on the “Today” show, as well as on “Extra,” “Tyra Banks,” “Fox & Friends,” “Headline News” and others. (Tho On This Page
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She was too busy to keep a diary. Luckily, AmEx kept one for her. From comedian Amy Borkowsky comes a hilarious collection about how she-quite literally-spent her early years as a single career woman. After digging out several dust-covered boxes from the back of her closet, Amy discovered twelve years' worth of credit card statements, documenting, in their own way, every significant event in her life. They show that on July 12, 1993, Amy spent $189.12 at Victoria's Secret, and that on July show more 14 she returned the entire purchase-evidence of a relationship that suddenly unraveled, right before The Lingerie Phase. The $601.76 she spent at Ann Taylor reminds her of her quest to find a suit that would cover not only her torso but also her career-related insecurities, and a $30.25 charge for her first Caller ID box recalls her first fruitless attempts to block out her interfering mother. Every purchase tells a story, and this wickedly funny account relates Amy's search for what every young woman is really shopping for in life: love, success, and independence.show lessTags
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Amy Borkowsky
American author and comedian
Amy Borkowsky is an American author and comedian. Based in New York City, she is known for the two-volume comedy CDsAmy's Answering Machine: Messages from Mom, collections of actual messages from her overprotective mother. The CDs were launched in an interview with Matt Lauer on Today in 2000.
Coverage
Media coverage for Amy's Answering Machine includes airplay on hundreds of radio stations and on National Public Radio. Amy performs her comedy act and speaks at a variety of events across the United States. She is also the author of the Amy's Answering Machine book.
Projects
Amy is also the creator of the Cellibacy project, a media event in which she gave up her cell phone for sixty days, and she is the author of Statements: True Tales of Life, Love, and Credit Card Bills, a collection of true stories she remembered when she looked back at the charges on ten years of American Expresscredit card bills. "Every purchase tells a story".