Mario dedivanovic biography wikipedia

He continued to admire makeup from afar until the day he stumbled into Sephora when he was "I walked in not knowing what it was; I remember going through their revolving doors and I was overwhelmed," he says. "I was like, 'Oh, my god. This is where I want to work.'" Then his mom quickly whisked him out of there.

Soon after, he went to the library to apply for a job at the retailer, but having previously only worked as a busboy, at the grocery store, and at the Bronx Zoo, he didn't hear anything back. It took months of cold-calling any executive that he could find a number for to get hired as a fragrance consultant at a Sephora branch opening up in Flatiron.

"They just put me at the door, and we had those really fancy black suits and a black glove on one hand," Dedivanovic says. "And I would just say, 'Welcome to Sephora,' 'Welcome to Sephora,' every two seconds, every time someone walked in."

Then, one day, a woman shopping for a new lipstick asked his opinion on what shade to buy. "I just remember, for a moment, thinking, 'Well, I'm not allowed to do this. I should ask someone else to do it,' but then I just went," he says. She tried it on and immediately loved it.

"That essentially launched my career in makeup," Dedivanovic says. "It was the first time I actually felt confident about something that I wanted to do in life. At that moment, I had found what I wanted to do for the rest of my life."

Having been raised to believe that there's no place for men in makeup, Dedivanovic was scared to pursue it fully, let alone tell his family. That's when he hatched the plan to become a brand founder like many super-successful professional makeup artists before him. He felt that if he became a makeup artist and a businessman, his family would understand his career choice. "I thought that would maybe make my mom proud, or maybe make it OK that I was a makeup artist," he

Master Makeup Artist Mario Dedivanovic is one of the most renowned, followed, and influential makeup artists in the world.

For twenty years he has worked with some of the most famous faces of our time, including longtime client and muse, Kim Kardashian, Jennifer Lopez, Ariana Grande, Demi Lovato, Mary J. Blige, Kendall and Kylie Jenner, Ciara, Naomie Harris, Priyanka Chopra, Gabrielle Union, and Salma Hayek.  Sought after for his artistry, passion, professionalism, and attention to detail, Mario specializes in subtle transformations, helping draw out the most flawless version of an individual’s natural complexion and features. 

From education to social media to innovation, Mario is a visionary and pioneer at the leading edge of the beauty industry. He has built a global following, having taught and popularized the best-known makeup techniques of the last decade and ignited viral trends that have inspired and forever altered the beauty landscape.

Mario’s work has appeared on the cover and in the pages of international magazines such as Vogue, L’Uomo Vogue, Harper’s Bazaar, Elle, W, Interview, Glamour, Rolling Stone, and Allure.

Based in NYC, Mario draws inspiration from nature, interior design, architecture, and the untouched beauty of a bare face. Occupying a singular space as both a leading celebrity makeup artist and an influencer, he’s revered for his ability to bring out the innate beauty of every human.

American cosmetics company

Anastasia Beverly Hills, also known as ABH, is an American cosmetics company best known for its eyebrow products. The company was founded by Romanian-born Anastasia Soare in , in Beverly Hills, California. Soare's daughter Claudia Soare, also known as Norvina, is the president of the company. In , the company was reported to be worth approximately $ million, with $ million in annual revenue.

History

Anastasia Beverly Hills was founded in by Anastasia Soare when she opened her flagship salon in Beverly Hills. The company's first product line was released in The brand has become known for its eyebrow products and for introducing a new brow-shaping service to customers, the "Golden Ratio Eyebrow Shaping Method." The Method aims to finding balance, symmetry, and beauty through the creation of arches that perfectly frame any face shape.

Since its launch, Anastasia Beverly Hills has grown to sell over products in over 2, stores worldwide, including Dillard’s, Macy’s, Nordstrom, Sephora and ULTA. Their products are also sold in over 25 countries.

Soare sold a minority stake in the business to a private equity firm in

Controversy

In July , ABH released the Subculture eyeshadow palette. Online reviewers criticized the poor blendability and excessive fallout of the eyeshadows, leading the company to apologize on social media.

Collaborations

ABH has collaborated with a few social media beauty influencers to create and promote new products.

In , ABH collaborated with "Makeup by Mario" to create a master eyeshadow palette. The palette was announced through Kim Kardashian’s Snapchat account, and Mario Dedivanovic named two of the eyeshadows after her. Dedivanovic has been Kardashian's make-up artist for many years.

In , ABH collaborated with Nicol